Press Releases
2021 Press Release
********FOR IMMEDIATE RELEASE*******
September 9, 2021
Mud, Sweat and Beers October 9, 2021
Contact Jim Kalajian 231-409-0061 or Andrew Parvel 231-499-1570.
This year’s Mud, Sweat and Beers sponsored by Short’s Brewing and Fox Motors is sold out and ready to roll 9am sharp Sat., Oct. 9 at Mt. Holiday, 3100 Holiday Rd.
Originally scheduled for May 2020, MSB is kicking off for the 11th time. The annual fundraiser for Mt Holiday has raised more than $500,000 for area civic groups and the nonprofit ski hill, the only one in Michigan and one of two in the Midwest. All events will take place behind the main lodge at Mt. Holiday, 3100 Holiday Road.
SCHEDULE:
Saturday 10/9: 9am sharp, racers take off. Fastest riders will cross the mud pit finish line by 10:10am.
Kids’ races through the mud pit: 12:45pm
Awards ceremony: 2pm
More than 1,000 riders will take part in the race, which includes the 22-mile Stout ride, the 12-mile Pale Ale, the two-mile Ginger Ale, and one-mile Root Beer race for kids. All racers end in the famous mud pit finish.
BACKGROUND:
Like most of these things, Mud, Sweat and Beers started small. The simple idea was to hold a spring time event to benefit a worthy cause. Why not a bike race in early spring when we still might have some snow in the woods and mud on the trails? The cause would be Mt. Holiday which has the perfect facility to host such an event. A few phone calls and Mud Sweat and Beers 2010 was launched. To date, more than $500,000 has been raised to support Mt. Holiday, a not-for-profit organization, and the local groups that help put on the race. Mt Holiday’s focus is on providing affordable winter and summer recreational opportunities for the youth. mt-holiday.com and mudsweatandbeers.com.